In recent years, a new trend has emerged on the labor market – micro-employment, making money on small jobs, for which you only need a laptop and access to the Internet. Platforms for customers and performers advertise their service as a convenient and easy way to make money. But often micro-employment is a lack of choice, low earnings, monotonous and ambiguous tasks. When shoppers in London's Hackney area shop at the new Amazon Fresh store, they no longer pay the checkout operator, but simply walk out with their wares. Amazon describes it as an effortless consumer experience. The rise in automated stores during the pandemic is just the tip of the iceberg.